Women of our generation have been struggling to find their “fiscal identity” for a long time. Launched into the job market at an early age, we carried the baggage 
of the benevolent caregiver we inherited from previous generations. Twenty and thirty years later, we still sometimes find ourselves feeling uncomfortable with money and accurately calculating our value in the market place. This is why I chose to review The Money Code when asked by Joe Duran’s publicist.
The book is simplistic and a bit awkward at times, but when it comes to financial matters, simplistic goes a long way for me! I found it a quick and easy read but I walked away with some valuable insights on my own relationship with money, as well as a clearer understanding of what motivates my husband when it come to money. We had several productive conversations, using Duran’s easy to understand concepts and visuals, that I wish we had thirty years ago!
If money is still “an elephant in your closet”, take this opportunity to get it out and have a look. You might just find you gain a whole new perspective when you do.
Joe John Duran is CEO and founding partner of United Capital, which consistently ranks as one of the nation’s fastest growing wealth counseling firms. He’s fueled by his passion to change the industry and improve lives by empowering people to make better, more informed financial decisions. From CNBC to CNN, Joe frequently provides commentary on TV. He has been profiled in numerous publications, including the New York Times and Smart Money.
The Money Code is Joe’s third book. His two previous titles are Start It, Sell It, and Make A Mint (Wiley and Sons, 2004) and The First Time Investor’s Workbook (McGraw Hill, 2001). Joe holds the Chartered Financial Analyst (CFA) designation and earned MBA degrees from Columbia University and UC Berkeley. He lives in Laguna Beach, California, with his wife, Jennifer, and their three precious daughters.
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